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Virtual Summit

Membership Engagement Lab - Cultivating Connection - A Three Part Series

Three Part Series (Sept 29th, Oct 13th, Oct 27th)

Schedule at a glance


Introducing a new three-part national cohort series by The Alliance Learning Collective

Throughout three highly interactive discussions, we will discuss, explore, and experiment with dozens of methods for gently nudging members through the three stages of engagement. We will look at every nook and cranny of member engagement, including (but not limited to) messaging, online communities, onboarding, networking, learning, conferences, chapters, benefits, volunteerism, and value. We will attempt to stand in the shoes (hopefully new shoes) of our new members, long-time members, and mid-career members. Some discussions are likely to center on high-tech strategies, while others will reveal simple, low-budget, no-tech options. 

While the conversations will be wide-ranging, the goal is simple - to figure out how to engage and re-engage members in today's tricky environment. 

Tapping into the knowledge of the community, we will uncover the best evergreen strategies and investigate how the changes in today's world of work impact engagement right now. Whether you work for a large association or very small association, trade or professional association, by the time this series wraps up, you will have heaps of fresh ideas for engaging your members, especially your hardest-to-engage members.

Each of the three 90-minute discussions focuses on a significant stage of engagement. As a participant, you will be matched with a cohort of your peers for small group discussions during each of these three highly interactive 90-minute sessions. 

Discussion 1: Attention

Members can't learn about all the great things your association offers if they are not reading/hearing/watching your messaging. Today's chat is all about busting through the clutter. 

Discussion 2: Participation

Once you've got your member's attention, likely they'll feel the urge to participate, but participating can feel scary, so many members tune out at this stage. It is time to prime your members to participate!

Discussion 3: Leadership

Members think about leadership even more broadly than board or committee service, and associations with many leaders thrive. Let's dive into this final engagement stage to see how we can encourage more collaborators, contributors, and leaders within our association. 

We can't wait to see you inside the Lab!


  • Thursday, September 29 (1:30 pm – 3:00 pm EST)

  • Thursday, October 13 (1:30 pm – 3:00 pm EST)

  • Thursday, October 27 (1:30 pm – 3:00 pm EST)

ASA is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit As a CAE Approved Provider educational program related to the CAE exam content outline, the program may be applied for 1.5 credit toward your CAE application or renewal of professional development requirements for each session. (a maximum of 4.5 credits for attending all three sessions).

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Refund Policy: 
20 days out: 100%
19-10 days out: 50%
9-5 days out: 25%
4-0 days out: 0%

ASA regrets that refunds will not be given for no-shows. All requests for refund or exceptions to the cancellation/refund policy must be made in writing by the registrant to by October 31, 2022. After that time, no refund considerations will be made.


Amanda Kaiser's Profile

Amanda Kaiser Related Seminars and Products

Member Engagment Strategist

Kaiser Insights LLC

Amanda Kaiser, a member engagement specialist, believes one of the most engaging activities is collaborating with peers to solve one of their industry's most significant problems; that's why the partnership of State SAEs is bringing you this program. Not only will we join forces, but we will also solve a significant challenge together. Engaging and re-engaging members is not only a perennial challenge for associations; it's especially acute right now. 

Experienced in facilitating virtual interactive and problem-solving events, Amanda is super excited to work with you to tackle the complex challenges of member engagement. Find her research reports, resources, and articles about member engagement at

About ASA

The Association Societies Alliance (ASA) is the association for chief executives of local, regional, multi-state, national, independent, autonomous not-for-profit societies of association executives (SAEs), whose organizations are governed by a volunteer board of directors. The purpose of The Alliance is to provide opportunities for liaison and cooperation between association society executives for the purpose of sharing information, learning from experience of others, improving the management quality provided to association executive organizations, to provide liaison with ASAE on issues of mutual interest, and to represent association society executives in forums requiring that representation.

ASA collectively represents more than 4,000 trade, professional and individual membership associations in 40 states including: AL, AZ, AR, CA, CO, CT, FL, GA, HI, IL, IN, KS, KY, LA, MA, ME, MI, MN, MS, MT, NH, NM, NY, NV, NC, ND, OH, OK, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WI and WY.

ASA membership is proud to also represent associations in Australia and New Zealand

For more information about ASA, please contact Mark McSweeney, CAE

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