Session 1


Venturing Into Uncharted Waters:

How to Innovate and Embrace Risk to Ensure Your Association Thrives in the Future

Session 1: Membership Recruitment Reimagined


What does it take for an organization to thrive - not just survive - in today's environment? If you think it's connected to the value your organization offers, you're not wrong. The problem is that with increasing competition and a rapidly changing environment, you need to think and act differently to provide members with something they will value. And that requires risks.

During the first of three sessions, Sheri will guide you through a transformative process of reframing your approach to identifying and communicating your value proposition. With increased competition and a rapidly changing environment, it’s essential to provide members with something they will value and to do so, you need to think and act differently. And that takes risks.  

In this session you will: